Are you a small business owner striving to leverage the power of social media to increase traffic and boost sales? You're not alone!
It's 2023. You can do almost anything from your phone and there is a very large group of people who get their information about the world from their phones. In today's digital landscape, social media marketing absolutely should be a component of your marketing strategy.
However, navigating the world of social media marketing can be seem like a lot, especially when it seems almost impossible to reach the audience you were hoping to.
In this blog post, we'll discuss some social media marketing challenges you may be facing as a business owner and provide solutions you can start using today!
Challenge #1: You don't have the time, patience, or resources
As a busy business owner, you wear multiple hats, and your time is precious. You may struggle to find the hours needed to really give your social media accounts the attention they need and deserve
Possible Solutions:
To use your time more efficiently, set up an account with Metricool to begin scheduling your social media to post while you do other things.
Hand you social media over to an expert. Consider partnering with a trusted digital marketing agency like The Hustle Lab. Our social media experts will handle all aspects of your social media management, from content creation to community engagement, allowing you to focus on core business activities.
Challenge #2: Lack of Strategy and Direction
Many business owners jump into social media without a clear plan (or strategy) in place.
Success in social media marketing requires research, studying, design skills, analytics skills, patience, and goal-setting. Just hopping on an app because someone said you should isn't going to cut it when it comes to using social media as a tool to grow your business. It takes a lot more effort than just throwing something up on Facebook.
Possible Solutions:
Develop a social media marketing plan attached to a goal you'd like to accomplish in your business (ex. "I want to use social media to post flyers about my services so I can get in front of more customers")
Challenge #3: You have a business, but not a brand.
Businesses trade goods and services. Businesses buy and sell items or services. A brand is how someone feels/thinks about you being in business. A brand is your reputation. Just because you opened up your doors for business, doesn't mean that you've established your brand in the people's hearts. Social media can help you to let people know your in business AND touch people's hearts.
However, most business owners struggle to maintain a consistent brand image and voice across all social media platforms. We get it though ... we know that maintaining a consistent brand image and voice across various social media platforms can be challenging, especially when there are multiple people with access to post on your account.
Possible Solution:
Use Canva to create a Brand Kit or Brand Guide to select colors, fonts, and imagery that will be used across all platforms.
Set up a one-time call with our Lead Consultant to discuss your brand and what colors, fonts, and imagery you could use to develop it online.
Challenge #4: Engaging Your Audience
Creating content that captures your audience's attention and encourages meaningful interactions can be a struggle.
It also takes running several experiments with your content to determine the best way to get your audience to like, comment, share, follow, and subscribe.
Possible Solution:
Create a content calendar with a variety of content formats and styles. Our social media experts will help you develop engaging content ideas tailored to your target audience. We'll provide tips, insights, and even share our own experiences to make your content stand out and foster a strong connection with your followers.
Challenge #5: Measuring and Analyzing Results
It can be really hard to figure out if all the effort you're putting into social media marketing is worth. Honestly, that's because social media success can be for in the numbers and in the comment sections.
At The Hustle Lab, we use advanced analytics tools and formulations to track your social media performance, including reach, engagement, conversions, and more. This is what we provide to our clients to connect their marketing results to sales and leads.
We also collect feedback from social media polls, comment sections, and more to study how your customers actually feel about your business. The better your customers feel about your business and trust your brand, the longer they continue doing business with you and the more they spend.
In order to get a true idea of your success with social media, it's essential to do both forms of research and testing ... and do them WELL.
Possible Solution:
Get serious about understanding your analytics and impact. If you don't have the time, brain space, or desire to do this on your own, lock in your social media marketing package with us today! All social media marketing packages come with an analytics report to your email and a free monthly meeting to discuss what the results means for your business.
In today's digital age, harnessing the power of social media is crucial for small business growth. By overcoming common challenges through strategic planning, content creation, and expert guidance, you can unlock the potential of social media to drive traffic and boost sales. Do not miss out on your opportunity to take your business to the next level!
