When Quayshaun Williams of Much Better Studios approached The Hustle Lab with an idea, he didn't come with a request for a single event. He came with a vision for an entirely new kind of infrastructure, one built to activate an entire city's economy over the course of a week. That vision became DreamFest 2026. Rethinking the Festival Model Traditionally, festivals follow a familiar formula: one location, one day or, at most, a few days in one location. DreamFest broke that mo