Many business owners believe that all you need to start an online business is a website and inventory. But, many of them are missing out on the conversation about generating traffic to your website.
Traffic is to your website what store visitors would be to your store if you had a physical location.
Your inventory is the supply, but website traffic is how you will measure the demand of your business. Successful business owners know how to find that sweet spot where supply and demand meet.
With that being said, it is important for you to set a monthly goal for your website traffic that will allow for you to reach your desired sales goals.
This is where The Hustle Lab's ten digital marketing tips to increase traffic to your website comes in handy. Keep reading to check them out!
Use the Marketing & Sales calculator to attach your sales goals to your website traffic goals
Write & publish at least one blog to your website per month
Add a clickable link to your bio on your social media pages
Collaborate with another brand to publish a guest blog that links back to your website
Create and publish link posts on Facebook, LinkedIn, and/or other apps that allow link sharing
Add a link to your website in your Youtube video descriptions
Add QR codes to your business cards, product labels, branded t-shirts, etc.
Ensure that your website is mobile-friendly (if it isn't ... give us a call)
Add ALT text to all pictures on your website
Add keywords to website copy (the words on your website), product descriptions, etc.
Keeping track of the number of people that visit your website each month will help you to get a better picture of the demand you're generating through social media marketing, email marketing, SEO, Google Ads, and all the other digital marketing strategies you're using.
After reading this article, we'd like to challenge you to open up the analytics tab of your website, take note of how many people visited your website, and write down the top 3 marketing channels that generate traffic for your online store. Once you have those two numbers, compare it to website traffic goal generated by our Marketing & Sales Calculator
If you're feeling stuck or you're wondering how to achieve your website traffic goals, drop a comment below 👇🏽