Entrepreneurship In The Age of AI

AI has been stirring up controversy for some time now. Some people praise the new technology for its ability to boost productivity, while others protest against AI because the new technology raises ethical questions, legal risks, data privacy issues, and creative concerns. 

In this article, we will demystify AI and explore its impact on today's entrepreneurs.

What is AI? 

Artificial intelligence, or AI, uses computer systems to complete tasks that would typically require human intelligence, or the human brain. 

Why is everyone talking about AI? 

AI receives praise for its ability to help small businesses operate with the same efficiency as big companies. Many entrepreneurs use AI to automate marketing, sales, administrative, and bookkeeping tasks, so they can focus on areas of business that bring them more joy.  

AI receives criticism because AI-driven automations have led to layoffs, raised questions about data privacy, and has many ethical concerns. Many entrepreneurs are concerned about AI replacing the need for their product or service. Many creative business owners are fearful of the higher risks of plagiarism and copyright infringement. 

Undoubtedly, there are both significant pros and cons to using AI as an entrepreneur. Incorporating AI into your business practices requires thoughtful consideration. It’s important that you assess your needs, constraints, budget, and resources when making the decision to add AI technology to any of your business systems. 

The key to using AI most productively is to create a balance between human talent and AI automation technology. Humans will always carve points of connection with the things they eat, watch, buy, and talk about. By creating a talented team of humans that are supercharged to complete their jobs through AI technology, you’ll set yourself up to maintain your competitive edge while running your business like a well-oiled machine. 

Our Take On Entrepreneurship and AI

The key to using AI most productively is to create a balance between human talent and AI automation technology. 

Humans will always crave meaningful points of connection with the things they use, eat, watch, interact with, and talk about. Remember your audience is made up of humans, who have unique personalities, emotions, and memories. When you can create a brand and brand story that connects to your audience’s personality traits, emotions, and memories,  you are able to build a deeper meaning for your product or service. 

For this reason, we do not recommend using AI to replace strategic thinking, creative abilities, authentic storytelling, human-focused customer support, or professional advice. 

Instead, we recommend using AI to support your team of select and trusted experts. We believe that it would be wise for entrepreneurs of today to invest in creating a talented team of humans who are supercharged to complete their jobs through AI technology. You will set yourself up to maintain your competitive edge and boost the productivity, efficiency, and effectiveness of your small team. 

Mastering this balance is key to: 

• Serving a larger audience and customer base 

• Integrating your social media DMs into your customer support system

• Reducing the number of missed client appointments 

• Sending product orders in a timely fashion 

Below are our tips for building business systems that maintain a balance between human connection and AI:

1. Invest in creating high-quality, high-value content that will appear in TikTok search results, Instagram search results, Reddit threads, Google search results (SEO), and ChatGPT responses (GEO). This will pay off in the long run.  

2. Use AI to execute, but not to think for you.

3. Use AI to help offload the mundane tasks, so you have more time to focus on the more creative and complex tasks.

4. Separate your content from AI-generated content through storytelling and branding

5. Always proofread, customize, and revise any written content produced by generative AI 

6. Do not use AI chatbots to replace real human customer service representatives  

7. Use AI to proofread and provide edit suggestions to grant application responses.